Dunster Business School

Life in Zug

City of Zug

The city of Zug is a jewel in central Switzerland, nestled between the serene waters of Lake Zug and the rolling hills of Zugerberg Mountain. Known for its breathtaking sunsets over the lake, this picturesque city blends natural beauty with a dynamic urban environment. Strolling through Zug’s medieval Old Town feels like stepping into a storybook, where cobblestone streets wind past centuries-old buildings adorned with colourful facades. The iconic Zytturm clock tower stands as a timeless sentinel of history.

Zug is more than just a scenic retreat; it is a thriving economic hub celebrated for its business-friendly policies and status as a global centre for innovation, particularly in the realms of finance and cryptocurrency. Zug is often referred to as ‘Crypto Valley.’ It attracts multinational corporations and cutting-edge startups, all drawn by its low taxes and forward-thinking infrastructure.

Zug maintains a deep connection to Swiss tradition. Festivals, markets, and cultural events enliven the city year-round, offering residents and visitors a chance to immerse themselves in local customs. With the tranquil lake inviting boaters and swimmers, recreation is never far away. Zugerberg Mountain offers trails for hiking and biking during summer and sledging in winter.

Zug is a city that captivates all who visit and provides an unparalleled lifestyle for those fortunate enough to call it home.

Things To Do in Zug
  • Wander through the charming cobblestone streets of the Old Town (Altstadt).
  • Visit landmarks like the Zytturm (Clock Tower) and the Church of St. Oswald.
  • Enjoy Lake Zug by taking a boat cruise to enjoy stunning lake views

  • Walk or cycle along the lakeside promenade.

  • Explore scenic trails with panoramic views of the Alps and the city while hiking the Zugerberg mountain.
  • Zug is famous for its breathtaking sunsets over Lake Zug. The lakeside promenade or Seeliken is a perfect spot.
  • Visit local museums like Museum Burg Zug and Kunsthaus Zug to explore contemporary art exhibitions from Swiss and international artists.
  • Indulge in handcrafted chocolates at local confectioneries.
  • Try Zuger specialties like the Zuger Kirschtorte (a cherry liqueur cake).
  • Weekly Farmer’s Market, held every Saturday in the Old Town, offers fresh produce and local specialities.
  • Attend local events and festivals like Zug Lake Festival, Swiss Wrestling and Alpine Festival (Eidgenössisches)
  • Explore Zug’s shopping centers like Metalli for a mix of local and international brands.

 

Open chat
Hello
Can we help you?